Research Paper The Great Depression Essay Example

Research Paper The Great Depression Essay Which are the main factors that led to the Great Depression? Crash of the Stock Market One of the main caused the collapse of the stock market was double price of the stocks. Shareholders increased the price of stocks in order to make high profits. For instance, the Dow Jones Industrial Average won from 191 in 1928 to 381 in 1929. (Gussmorino) Furthermore, a lot of people (despite they didn’t have all the money) started to buy stocks on credit because were more profitable. For instance, if Mr. Brown purchases one share from Lee company for $10 and borrowing $85, after one or two years he could sell it for $350. Because the prices of the market were flying very high, the demand was lower. For this reason, borders lowered the prices and started to sell as quickly as they could. But by this action they made the crash closer than they could imagine. Finally, the stock market crash of 1929 caused stockholders to lose more than $40 billion dollars, and bank failures all over the United States. (Gusmorino) We will write a custom essay sample on Research Paper The Great Depression specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Research Paper The Great Depression specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Research Paper The Great Depression specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Overproduction Companies started to produce more than the market’s quantity demand. Said in other words there was a surplus, which brought the market to the depression. (Himmelberg) Farmers and industries produced more goods then were demanded. Also the trade with foreign countries, especially with Europe low down. Colin (October 19, 2008) in his article â€Å"Causes and Effects of the Great Depression† stated that there was an overproduction because firms were selling, but no one was purchasing. Families were very poor for buying goods that market offered. It was very hard to find a new job. Industries and farms lowered the number of workers because they had enough goods to sell. The Monetary Factor Monetary reduction was one of the factors that brought in Great Depression. In 1928-1929 the American’s banks raised the interest rates. This limited loans for business and supply of money. These limitations slow down the economy b

Women In Antebellum America essays

Women In Antebellum America essays The ideal antebellum woman is a far cry from todays woman, but of course the antebellum time period is over a century removed from todays world. The antebellum woman was expected to be a member of the proverbial cult of domesticity, a term modern historians use to describe the web of values and ideas-or ideology-pertaining to a unique feminine sphere. [1] It was argued by writers, among others, that a womans place was in the home as opposed to the a mans public world of commerce and politics. [2] In essence, antebellum society created spheres for each of the sexes. As mentioned above the feminine sphere was the home, and stepping outside of such created negative connotations, while the masculine sphere was the public world. Theses views of antebellum woman were the standard for most of the United States (US). However, keeping in mind that this was a time frame just prior to the Civil War, a womans sphere of values was given slightly different parameters depending on the part of the US she lived in. The Norths ideology included a twist which had woman working outside of the home and had woman reaching for more recognition and value. While the Souths twist was one of religion, morality and her contribution to the countrys continued success, measured by the quality of child she raised. The creation of the ideology of spheres can be seen from values brought over by the colonist. In such, their ideals were based on the notion that God intended for woman and men to be different. Both were meant to labor, but they were meant to labor at different tasks.[3] Some of theses difference were based on social as well as economic life. Woman contributed to the household estate, but men were its owners. Labor may have been a gender-neutral term in colonial culture but, authority and property were masculine concepts, while dependence and subordination were clearly fem...

Ornithomimids - The Bird Mimic Dinosaurs

Ornithomimids - The Bird Mimic Dinosaurs As dinosaur families go, ornithomimids (Greek for bird mimics) are a bit misleading: these small-to-medium-sized theropods werent named for their similarity to flying birds like pigeons and sparrows, but too large, flightless birds like ostriches and emus. In fact, the typical ornithomimid body plan looked a lot like that of a modern ostrich: long legs and tail, a thick, rounded trunk, and a small head perched atop a slender neck. Because ornithomimids like Ornithomimus and Struthiomimus bear such a marked resemblance to modern ratites (as ostriches and emus are technically classified), theres a strong temptation to infer similarities in the behavior of these two very different types of animals. Paleontologists believe that ornithomimids were the fastest dinosaurs that ever lived, some long-legged varieties (such as Dromiceiomimus) capable of hitting speeds of 50 miles per hour. Theres also a strong temptation to picture ornithomimids as covered with feathers, though the evidence for this isnt as strong as for other families of theropods, such as raptors and therizinosaurs. Ornithomimid Behavior and Habitats Like a few other dinosaur families that prospered during the Cretaceous periodsuch as raptors, pachycephalosaurs and ceratopsiansornithomimids seem to have been confined mainly to North America and Asia, although some specimens have been dug up in Europe, and one controversial genus (Timimus, which was discovered in Australia) may not have been a true ornithomimid at all. In keeping with the theory that ornithomimids were fast runners, these theropods most likely inhabited ancient plains and lowlands, where their pursuit of prey (or headlong retreat from predators) wouldnt be impeded by thick vegetation. The most unusual characteristic of ornithomimids was their omnivorous diets. These were the only theropods we yet know of, besides therizinosaurs, that evolved the ability to eat vegetation as well as meat, as evidenced by the gastroliths found in the fossilized guts of some specimens. (Gastroliths are small stones that some animals swallow in order to help grind up tough plant matter in their guts.) Since later ornithomimids possessed weak, toothless beaks, its believed that these dinosaurs fed on insects, small lizards, and mammals as well as plants. (Interestingly, the earliest ornithomimidsPelecanimimus and Harpymimusdid have teeth, the former over 200 and the latter a mere dozen.) Despite what youve seen in movies like Jurassic Park, theres no solid evidence that ornithomimids scurried across the North American plains in vast herds (although hundreds of Gallimimus galloping away from a pack of tyrannosaurs at top speed would certainly have been an impressive sight!) As with many types of dinosaurs, though we know frustratingly little about the daily life of ornithomimids, a state of affairs that may well change with further fossil discoveries.

Psychological Perspectives on Organisation Essay

Psychological Perspectives on Organisation - Essay Example Hence, the knowledge of core psycho analytical concepts becomes important tools to the leadership for understanding the organizational behavior. The understanding of psychoanalytical concepts provides invaluable information regarding the socio-psychological factors that adversely affect the performance outcome of the workforce. Unconscious and repression, transference, envy and rivalry are few major concepts that considerably influence the human nature and consequently the behavior of the organization. Freud, the eminent socio-psychologist has contributed extensively towards understanding of these core psychoanalytical ingredients so that the one is better able to analyze human behavior within the prescribed social norms. Social scientists have corroborated that the psycho-analytical perspectives are important tools for understanding the hidden dynamics of human relationship, especially with regard to corporate culture, social defenses, leadership imperatives, motivation and other paradigms associated with organizational behavior (Levinson, 1972, 2002; DeBoard, 1978; Czander, 1993; Gabriel, 1999). The understanding equips th e leadership with the necessary knowledge to promote confidence building and strengthen interpersonal understanding with the group, within the organization. The theory of cognition tries to explain why and how the events take place and subsequent pattern of behaviour of man under certain condition involving emotional and metaphysical reaction. The role of brain and conscious and unconscious activities of the mind are seen to be the responsible for the general behaviour of man. The conscious and unconscious working of our mind is strongly co-related with our experience of the object reality. The conscious mind understands and interprets the sensations according to the partial or total recall of the events. On the other hand, sub conscious mind may or may not

Analysis of Genealogy of Morals Essay Example | Topics and Well Written Essays - 2250 words

Analysis of Genealogy of Morals - Essay Example Instead of understanding as being inherent or natural, he argues, they are the instruments of the privileged few to preserve the status quo and keep themselves in power. In Nietzsche’s point of view, this directly undervalues them. I argue that he perceives this notion of good and evil as philosophically worthless and, moreover, something to be removed from human society. We, as well, just like Nietzsche should begin searching for the origin of the words. The argument of Nietzsche is founded on linguistics; he explores the words in several languages, and terms resembling them. He explores initially the German ‘schlecht’ which means bad. He examines parallel words such as ‘schlicht,’ ‘schlechtweg,’ and ‘schlechterdings.’ These three words are deviations of the word simple, guiding Nietzsche to the assumption that the words are connected; that to a certain extent the meaning of ‘schlecht’ was modified, and this modification stands for the ideals of the German society of that period, that the plebeians, average citizens were, blatantly, bad. Likewise, Nietzsche specifies Latin, mentioning particularly malus which means ‘bad’ and melas which means ‘black’ (Leiter 2002, 41). Nietzsche afterwards mentions the structure of the upper and lower classes of Rome. In Roman traditions, he emphasizes, those with black hair were customarily recognized as lower class, whereas the upper class are those with light and blonde hair. He draws the same thought s in Greek and Celtic traditions, generally making the argument that the terms for good and bad varied basically from classiest concepts in which the privileged few had such power they could even exploit the language to function in their own interest and motive (Leiter 2002). However, there is dissimilarity in the words, certainly the thoughts, being made use of now and those that were presented initially. Good and bad are not synonymous as

Famous Personalities Who Took Up Engineering Courses Essay Example for Free

Famous Personalities Who Took Up Engineering Courses Essay 1. Dolph Lundgren (Chemical Engineering) Before pursuing an acting career, Dolph Lundgren studied chemistry and chemical engineering. He has a Bachelor’s Degree in Chemical Engineering (Royal Institute of Technology, Sweden) and a Master’s Degree in Chemical Engineering (University of Sydney) and was studying at MIT on a Fullbright Scholarship before finally deciding to quit and pursue acting. 2. Cindy Crawford (Chemical Engineering) Cindy Crawford graduated as the batch valedictorian during high school and attended the Northwestern University to study Chemical Engineering on a scholarship. She dropped out after a semester to go into modelling full-time. 3. Bill Nye (Mechanical Engineering) Bill Nye actually graduated from Cornell University with a Bachelor’s Degree in Mechanical Engineering in 1977. After graduation, he headed to Seattle to work for Boeing. During his time in Seattle, he entered a Steve Martin look-a-like contest that eventually led to his dual careers: An engineer by day, stand-up comic by night. In a few short years, he began appearing on Saturday Night Live and later on Comedy Central, and â€Å"Bill Nye the Science Guy† was born. 4. Tom Scholz (Mechanical Engineering) Before Tom Scholz founded the rock band â€Å"Boston†, he received both bachelors and master’s degrees in mechanical engineering from MIT. While he was a student at MIT he made his own pedals for his electric guitar and experimented with sounds. His first job out of college was as a senior product designer for the Polaroid Corporation, where he received his first of many patent credits. 5. Jimmy Carter (Nuclear Engineering) Jimmy Carter was the 39th US president and was also a nuclear engineer. Carter went to the Georgia Institute of Technology and graduated in 1947 from US Naval Academy with a general Bachelor’s Degree in Nuclear Engineering. In the navy, he focused on submarines. He was chosen for the nuclear submarine program and did graduate work in reactor technology and nuclear physics. 6. Scott Adams (Software Engineering) Scott Adams was never technically trained as an â€Å"engineer,† though â€Å"engineer† was on his business card. He worked as a software / telecommunications engineer at Pacific Bell. From 1989 until 1995, he worked his day job while doing the Dilbert comic strip mornings, evenings and weekends. 7. Neil Armstrong (Aerospace Engineering) The first man on the moon was an engineer! Armstrong majored in aerospace engineering at Purdue University, which he followed up with a masters in aerospace from the University of Southern California. Afterwards, he joined the navy and trained as a pilot. He later became a test pilot, and finally an astronaut before landing on the moon and uttering one of the most repeated and quoted phrases in human history. 8. Jorge Mario Bergoglio / Pope Francis (Chemical Engineering) Before entering the seminary, Pope Francis studied chemistry and graduated as a chemical engineer. 9. Rowan Atkinson (Electrical Engineering) Before becoming the famous Mr. Bean, Rowan Atkinson studied at the Newcastle University in 1975 where he obtained his bachelor’s in electrical engineering. Afterward he continued his studies, ultimately obtaining the degree of MSc in Electrical Engineering from The Queen’s College, Oxford. While studying at Oxford, he pursued acting on the side with a variety of clubs. It is from here that he was bitten by the acting bug and decided to forgo his career as an engineer. 10. Herbert Hoover (Civil and Mining Engineering) Before becoming the 31st US president, Herbert Hoover was both a civil and a mining engineer. Hoover started out at Stanford in 1891 and got a job as a mining engineer in Australia. He then went to work in the Chinese mining industry and started a few mining companies. Afterwards, he got more and more involved with government work, before finally becoming president. 11. Tom Landry (Industrial Engineering) One of the most famous coaches in NFL was an engineer. Tom Landry received his degree in industrial engineering from the University of Texas (where he played football) and the University of Houston, graduating in 1952. Before starting his coaching career in 1956, he first became a player in the NFL. 12. Ashton Kutcher (Biochemical Engineering) Before becoming an actor, Ashton Kutcher enrolled at the University of Iowa in 1996 where he majored in Biochemical Engineering. He was motivated to take this degree because he had the desire to find a cure for his younger brother’s heart ailment. 13. Ally Walker (Biomedical Engineering) Walker went to college with the intention of becoming a scientist or a doctor. She attended the University of California at Santa Cruz and obtained a bachelor’s in biochemistry. But, while there, she worked in the labs as a researcher on a genetic engineering project. But shortly after being a cast in her first film (Aloha Summer), her career in science was put on hold. 14. Herbie Hancock (Electrical Engineering) Herbie Hancock attended Grinnell College and double-majored in electrical engineering and music. Though he was an accomplished musician before he even got to college, music was not his first draw. 15. Sergei Brin and Larry Page (Computer Science) Brin and Page were two computer nuts who first met at Stanford University a decade ago while earning graduate degrees in computer science. Brin had a B.S. in mathematics from the University of Maryland while Page had an engineering B.S. from the University of Michigan. They didn’t get along at first, but their friendship grew as Brin and Page toiled in the dorm, seeking a new way to search the Internet. The fruits of their labor: Google, the Internet’s most popular search engine.

Comparing Marting Luther King Jr. and Henry David Thoreau Essay

Comparing Marting Luther King Jr. and Henry David Thoreau Martin Luther King Jr. and Henry David Thoreau were both people who were sent to prison for defying laws that they believed were unjust towards society. These two men were very different people but were very much the same. Each had his own theories and reasoning behind their acts, but their goals were always the same. Each man believed in standing up in what they believed in no matter what the repercussions. In Martin Luther King's letter he says and believes that everyone, no matter where they live are together in one community. You can't say that what ever happens in Atlanta does not affect you in Birmingham. If there is an injustice in Atlanta it affects you in Birmingham and is a threat everywhere no matter who you are. If you live in the U.S. you are never considered an outsider. King also believes that no one is weak and unimportant and that everyone has a role in the community. No matter how small of a job he has, if he doesn't perform his obligations the community c...

Career Goal-Setting Worksheet Essay

1. Adjust your professional or career goal you created in Week Two based on the Career Plan Building Activities results from the My Career Plan assignment. How did the results of the Career Interest Profiler and Career Plan Building Activity on Competencies contribute to your professional goal development? My career goal has not changed after I did the activity. The results of my career interest profiler told me what I had already known all my life. My profiler results and career plan goes right along with what I’m currently doing in my field of work. It just helped me to see I’m on the right track of earning my business degree. 2. Describe how you will balance academic expectations and your personal and professional responsibilities. In order to have balance I have to recognize what is important and what is just sucking away my time, energy and attention. Set clear personal and professional goals and simplify my life to include only what is important in helping me reach my goals. Finding the perfect work-life balance is a lifelong journey. It doesn’t happen overnight. It only happens with serious effort and constant attention 3. How can understanding the importance of SMART criteria and your career interests and competencies help you move toward your career and academic goals? One academic goal I have created using the SMART is getting my degree in business management, the reason is this goal has a lot to do with my professional goal. The main goals in my life are academic and professional, for me to get a good career and achieve at opening my Electronics store the academic goal has to be accomplished first to accomplish the professional goal. 4. Now that you have set academic goals and identified your career interests, explain the relationship between academic goals, skills, and professional

Htc Corp 2009

Question 2: How should HTC pursue growth? HTC was facing a couple of strategic challenges. First of all, there was an intense rivalry in the market. HTC was facing intense competition from big players such as Nokia, Samsung, LG and Apple. These companies had a couple of advantages over HTC. Because these companies could enjoy from economies of scale, they were able to deliver well-designed phones at attractive prices. Next to the cost advantage, some of the competitors held numerous patents and intellectual property licenses in contrast to HTC.Moreover, these competitors had obtained a higher brand value due to their marketing activities and reputation. Nokia, for example, had been the world’s number one mobile phone company for more than a decade, with the world’s fifth most valued brand. The brand HTC was still relatively unknown. Second, due to the global recession in 2009 network operators were tightening their inventory levels and became more selective in their pro duct offerings, especially in terms of identifying which phones they believed were worthy of providing a substantial subsidy.This in combination with the price ceiling Apple had created (80% of U. S. consumers wanted a phone that cost less than $200), made HTC, especially for its success in the U. S. ‘locked’ maket, very dependent on the operators’ willingness to subsidize its products and offer co-marketing support. There were also some opportunities in the mobile phone market. First, despite the onset of a global recession in 2009, smartphones were expected to grow while the overall cell phone market shrank.Market research firm eMarketer predicted that by 2013 smartphones would represent a third of the world’s mobile phone market, and that mobile Internet penetration would more than double to nearly 30% in 2012 from 13% in 2007. Second, China had recently opened up its doors to 3G networks and was offering great potential for smartphones as only 5% of th e Chinese mobile phone market consisted of smartphones at the time. We recommend that HTC should focus on delivering innovative, cutting-edge smartphones at an attractive price for the ‘prosumer’ market.As CMO Wang put it, the focus of HTC is to ‘build a reputation of making the BMW of phones, slightly more expensive but still affordable, the ‘better’ product. ’ In this way, HTC’s products should stay attractive for network operators to provide subsidies. With its strengths (especially the Silicon Valley-like culture, the short development cycle and experience in cutting-edge smartphone hardware design) and strong focus on R&D, HTC should pursue growth through innovation. At the basis of a strategic focus lies a value discipline. The concept of value disciplines is proposed by Treacy and Wiersema (1993).HTC should focus on the value discipline of product leadership where a product leader focuses on offering leading-edge products and serv ices to customers that consistently enhance the customer’s use or application of the product, thereby making rivals’ goods obsolete (Treacy & Wiersema; 1993). HTC has to be creative and open-minded to new ideas and be quick in commercializing them. To overcome the strategic challenges it’s crucial for HTC to lower average sale price (ASP). In order to lower ASP, HTC should increase the portion of common components in the product portfolio and pursue economies of scale.To obtain economies of scale rapid penetration of the Chinese phone market it essential. A faster, more aggressive brand-promotion approach to heighten brand awareness is needed. HTC should continue using the Android platform as it has a high growth potential and utilizes no licensing fee. As production increases, HTC should keep on moving manufacturing to mainland China to reduce production costs, but the main production facility should stay in Taiwan. In time, HTC could consider manufacturing low -end smartphones in their production facilities in China. A sub-branding strategy should then be used.

Mel Gibson as Hamlet Essays

Mel Gibson as Hamlet Essays Mel Gibson as Hamlet Paper Mel Gibson as Hamlet Paper Hamlet, one of the most discussed plays from the Shakespearean canon, has generated more film adaptations than any other Shakespeare play. The two film productions under discussion are those of Laurence Olivier (1948) and Franco Zeffirelli (1990). It is important to note that all of Shakespeares plays were created especially for the stage. Laurence Olivier states that, allowing for the distinction between the two media, the same problems remain, of reducing the length, elucidating the plot, unravelling irrelevancies, and relating the result to the audience. 1. These problems are evident when adapting a text from the stage to the screen. In addition, there are further discrepancies as film language adds its own dimension by offering wider interpretations to the audience. It can be argued that the original meaning of the text is diminished, as no text can be a copy of the original. Oliviers version of Hamlet is kept down to 155 minutes, and in the process of reducing the length of the play it also loses more than half of Shakespeares lines. 2 In stating this, it is significant that in his intentions, Olivier concludes that his version Hamlet should be regarded as an essay in Hamlet. 3 Like Olivier, Zeffirellis version lasts only 129 minutes, and only contains thirty percent of the lines. It is important to note that Zeffirelli is influenced by Oliviers version of Hamlet, and has shifted scenes in his Hamlet to match Oliviers because of his longstanding admiration for Olivier. 4 The scene under examination is that of Ophelias death, which narrated in Act Four Scene Seven in Shakespeares play. In the play Hamlet, the audience does not witness the death of Ophelia. Gertrude narrates this scene. In the case of both Olivier and Zeffirelli, Ophelias death becomes a visual aspect, which gives the play an additional focus point. At this point, it is important to note that Ophelia is one of only two women in Hamlet, the other being Gertrude. Most academic works engage in discussion about Hamlet and it can be speculated that the roles of the women in Hamlet have been ignored. This is said to be the case when dealing with most of Shakespeares texts. Both films deal with the female characters in different ways, offering different interpretations of Shakespeares text. These varying interpretations are offered through tools such as mise en scene, casting, lighting, and editing. The mise en scene provides the film with a setting, which works to evoke a certain atmosphere. Kliman argues that Oliviers Hamlet intertwines aspects from film and theatre, and can be said to be functioning against the inherent naturalism of film. 5 Those who are familiar with Shakespeare are able to establish links between the setting of the film and that of the stage. Oliviers Hamlet is able to convey a feeling of claustrophobia because of the set, which is dominated by staircases and closed spaces. 6 This indication enables the audience to assume that this film is not a comedy, but a tragedy. These closed, claustrophobic spaces are emphasised as being inside the castle, portraying that there is more tragedy to the film than what meets the eye. The visual language in Zeffirellis film version works to highlight dramatic themes and issues. He uses cinematic techniques such as colour tinting, which plays with the idea of emphasising one of two colours, so that a particular mood can be associated to the scene in question. 7 This may involve a scene, which is picturised in either the interior or the exterior of the castle. Particular areas are normally associated with certain characters. This is true when considering Ophelia, who is often seen in pastoral settings rather than within the uncomfortable setting of the castle. The casting of both films poses questions about Hamlet and the representation of the characters. When Olivier played the role of Hamlet, he was forty years old. Eileen Herlie, who plays Gertrude, was twenty-seven years old but looks a lot older. Jean Simmons, who was only sixteen years old, plays the character of Ophelia. Cartmell (1997) observes that she is more like Hamlets daughter than his future wife.

Benedict Arnold in the Revolutionary War

With this difficult journey, Arnold and his men's weather conditions, topography and proper water supply are problems. During this difficult journey, Arnold should have written to a reliable Indian scout and brought it to Schuler, but it went to the hands of Britain. The situation was harsh, and some of Arnold's people left and removed the very necessary supplies. Arnold left 600 men and they were forced to reduce consumption of candles, dogs and shoes leather. After they strolled 350 miles of snow and rain, Arnold won the eternal respect of his men and called the Hannibal of the United States. Benedict Arnold was born on January 14, 1741 in Norwich, Connecticut. As a freelancer, Arnold was promoted to General Army General during the Revolutionary War. He was dissatisfied with lack of awareness then turned his eyes to the UK and plans to surrender to West Point. When his rebellious plan was revealed, Arnold escaped capture and eventually traveled to the UK. He died in London on 14 Ju ne 1801. Benedict Arnold was born on January 14, 1741 in Norwich, Connecticut. Arnold 's father was a successful businessman and young Benedict was educated at a private school. After his three children died of yellow fever, Benedictine senior began to drink alcoholily and fell into the era of economic difficulties. Little Benedict left the apprenticeship of the pharmacist When the revolutionary war began, Benedict Arnold became a prosperous ship owner, businessman and businessman. Within a few days, Arnold again had a strong interest in war and joined the US military. All the fight Arnold ordered showed great courage and courage, but as he betrayed the Americans, soon he was called the greatest traitor in the United States. With the outbreak of a revolutionary war, Benedict Arnold voluntarily decided to lead more than 1,000 males to Maine. He asked other people in the company to join the army. Arnold then became Captain of the Connecticut militia. General George Washington has his favorite, Arnold is one of the few. As a result, Benedict Arnold was sent from Washington to the 500-mile hell parade in Maine State (also known as Rock). (Mac 7 2) Only about 50% of Benedict Arnold former soldiers came to the St. Lawrence River where they met General Montgomery

Strategic Analysis of Lush Cosmetics UK Subsidiary Term Paper - 1

Strategic Analysis of Lush Cosmetics UK Subsidiary - Term Paper Example VRIO analysis is one of such tools that help any organization to analyze their core competencies (Wiklund and Shepherd, 2003). The tangible resources of Lush Cosmetics include their employees, production laboratories, and product packaging ingredients. The employees of the organization are well trained and highly efficient to produce innovative products as per the requirement of the market. Their technologically developed production laboratories give them a competitive advantage. Lush Cosmetic is following green policy in their product packaging procedure by using recycled and environmentally friendly products. Their intangible resources are the innovative product formulas and brand recognition (Marketline, 2008). The products of the organization follow a unique and innovative formulation that helps them to stand out in the market. The uniqueness of their products has earned customer loyalty and positive market reputation for their brands. The ability to recognize consumer preference over the freshness of product and recognize the limitations of natural products in the earth can be counted as their core capa bilities (Ku, 2014). These resources and capabilities provide help to identify their core competencies which include innovative products, environment-friendly business approach, and trustworthiness. The organization has utilized their unique product formulas and the state of the art production facilities to develop natural personal care products for health conscious customers.